Monday, September 30, 2019

Repressive Patriarchs of Jane Eyre

â€Å"The men in the novel are all repressive patriarchs. For them, male supremacy must be absolute. † In the light of this comment, discuss Bronte’s presentation of male characters in ‘Jane Eyre’. Throughout the novel of Jane Eyre, there seems to be a common sense of patriarchal dominance, as possessed by the male characters. Bronte shows male supremacy through four key characters that Jane encounters throughout her life. Each character differs hugely, though this sense of a higher and more powerful individual, over Jane, remains prevalent in each – they are all repressive patriarchs in some way, though of varying magnitudes.The Victorian society was a completely different society to the one we live in now and it was well-known to be male-dominated and one in which women had almost no rights at all. The fact that Bronte wrote Jane Eyre during this period in time is clearly reflected in the male characters in the novel. It is evident that Bronte hers elf may have experienced or been put in some of the situations that she portrays Jane to be in by some oppressive male character in her own life.Nevertheless, it is seen that these characters do change as the novel progresses as Bronte seems to give them a chance to withdraw themselves as a repressive force, and show a little more consideration and compassion towards others and women in particular. John Reed is the first of Bronte’s repressive patriarchs in the novel. He is placed at the beginning of the novel and is introduced to us almost immediately. He is in fact the very first oppressive force to Jane in her life and in this way is very significant.At first, John does not seem to be a huge threat to Jane, merely branding her a â€Å"bad animal† and a â€Å"rat†. This juvenile name-calling behaviour, as expressed by John, is still oppressive in that he uses these names to assert a higher power over Jane, subsequent to pronouncing all the books in the house a s his property. He reminds Jane that she is in a highly precarious position in society and that she has no class due to the fact that she is living with them. She is classified as â€Å"less than a servant† according to him because she does â€Å"nothing for [her] keep†.John taunts Jane proclaiming that she â€Å"ought to beg† to even live. He continuously reminds Jane that she is a â€Å"dependent†; somewhat indicating that she is dependent on him due to the fact that he is the only male in the household, and therefore the master by birth. Furthermore, John demands obedience of Jane, even though he is only but four years older than her. He exercises what he feels is his power as a male over her physically, as can be seen when he hits Jane with a book as the â€Å"volume was flung†.This physical abuse is indicative of Bronte expressing that John Reed believes that male supremacy must be absolute. The regularity of his bullying as a demand for obedi ence of Jane, not â€Å"once or twice in a day, but continually† is also characteristic of a repressive patriarch who would feel more secure in continuous rather than periodic abuse. John Reed’s appearance may even be said to be one of a typical oppressive male character. Being â€Å"large and stout† with â€Å"heavy limbs and large extremities† indicate that he is quite a large boy for his age and automatically an intimidating individual.His actions towards Jane are also somewhat animalistic such as â€Å"thrusting out his tongue at [her] as far as he could without damaging the roots†, suggesting his belief in a primal sense of alpha male dominance over a shrewdness of apes. He is quite grotesque as well and he does not just exert his power over Jane, but he â€Å"twisted the necks of the pigeons, [and] killed the little pea-chicks. † It is clear that Bronte is extremely disgusted with his manner of indulging in animal cruelty as a means to show his masculinity.John is also disagreeable towards his mother and acts without respect towards her, emphasising his belief that he is of a higher status than all women, not just Jane. He â€Å"called his mother ‘old girl’ too; sometimes reviled her for her dark skin, similar to his own; bluntly disregarded her wishes, [and] not infrequently tore and spoiled her silk attire. † These aspects of John Reed, with no doubt, express Bronte’s strong feelings about the fact that all men thought that they were superior to a woman. Her disapproval and abhorrence of male supremacy is clear. Mr Brocklehurst is the second tormenting force that Jane is exposed to in her life.He differs to John Reed in the fact that whilst John Reed is a form of physical oppression towards Jane, Brocklehurst is a form of religious oppression. Nevertheless, both of the two characters are similar in appearance as can be seen by Bronte’s description of them, reinforcing this idea that male characters of oppression have a certain appearance to express their power. When Jane first meets Brocklehurst, the first description she ever gives him is one with negative connotations – â€Å"a black pillar† that was â€Å"standing erect on the rug; the grim face at the top was like a carved mask, placed above the shaft by way of capital. Immediately we are given the sense that he is an imposing and unbending character who is just plain frightening, especially to a young Jane. Brocklehurst seems to be a gothic villain in a sense and as a â€Å"stony stranger†, the sibilance emphasises the fact that he is extremely unapproachable, hard and unforgiving. Bronte also gives Brocklehurst a â€Å"bass voice† which emphasises his masculinity, as well as large features that are â€Å"harsh and prim† to highlight his unyielding disposition.We soon find out that Brocklehurst is in fact a religious hypocrite who uses religion as a vehicle for his repressive force that he exerts on the pupils at his school. However, we are not on first introduction immediately shown his hypocrisy by Bronte until a little later in the novel when Jane is at his school. Upon Jane and Brocklehurst’s first meeting, he pointedly asks Jane if she should like to â€Å"fall into that pit [full of fire] and be burning there for ever†. In an oppressive manner, Brocklehurst uses these implications of hell as such to scare and terrify Jane into obedience.If we read into Brocklehurst’s language, his hypocrisy is revealed to us. He states to Jane that she would burn in hell â€Å"for ever. † The fact that he says â€Å"for ever† is key in that he particularly twists the Christian ideas. When he mentions hell to Jane he ignores a key Christian idea that you may be saved from hell in an effort to frighten her into submission. Brocklehurst does not know for a fact that Jane will go to hell, but he is threatening her with the idea of hell, as he does with all the girls at Lowood School. Bronte writes the first conversation between Brocklehurst in a way that puts our sympathies, as a reader, with Jane. You must pray to God to change it: to give you a new and clean one: to take away your heart of stone and give you a heart of flesh† was the advice given to Jane by Brocklehurst – this is ironic in that Brocklehurst is described by Bronte as being â€Å"stony† himself, emphasising Bronte’s effort to sway the audience’s opinions to side with Jane. At Lowood, Brocklehurst firmly preaches the idea that God wants women to devote themselves to domesticity in order to please Him. He states that â€Å"humility is a Christian grace and one peculiarly appropriate to the pupils of Lowood† and that he brings the girls up in a way so as to cultivate this.Brocklehurst reveals his own hypocrisy and effectively shoots himself in the foot and shows that he clearly does not practice what he preaches with his own children when he tells the story of his daughter Augusta and her trip to Lowood. Augusta comments on â€Å"how quiet and plain all the girls at Lowood look†, â€Å"almost like poor people’s children†, in comparison to herself in a â€Å"silk gown. † Augusta and her sisters also actually arrive at Lowood, as seen by Jane, in velvet shawls, ostrich plume and such.In this way, Bronte shows her belief that Brocklehurst is all that is wrong with the males of Victorian society as well as many of the rich people who also state that â€Å"consistency, is the first of Christian duties†, without fully committing and believing in what they say themselves. Brocklehurst is in fact an extremely inconsistent person in his day to day life. Mr Brocklehurst is a representation of what Bronte believes is wrong with society and its males with regards to religious oppression, as John Reed is a representation of her beliefs with regard to m ales in society with regards to physical oppression.In a stark contrast to Mr Brocklehurst is St John Rivers, who is in fact a non-stereotypical patriarch. He is a contrast to Brocklehurst because he firmly does not believe that women like Jane should dedicate and devote themselves to domesticity but instead to God. Brocklehurst is also a hypocrite in this way as he should be preaching the idea of devotion to God but instead teaches his pupils to devote themselves to domesticity. However, there are also some ways in which St John is similar to Brocklehurst, and there is a key link between them in their ideologies.St John has extremely congruent ideologies; however he is not a hypocrite, unlike Brocklehurst. It is important to mention that St John is an aesthetic model, an extremely problematic one at that. He is constantly living for his ideals and with his perfectionist nature, these ideals are almost unattainable. He is deeply religious and self-sacrificing when it comes to fulfil ling his religious duties, and in this way, he tries forcefully to get Jane to comply with his approach to life and to go to India with him.To get her to come with him and marry him, he uses language such as â€Å"a part of me you must become†, asserting his authority and power as a male over her. He seems to be sacrificing of both Jane’s happiness and health for others, but he applies this to himself as well. St John attempts to dictate Jane’s life in that he seemingly wants her to reject his job offer as a school mistress for village children. He wants her to hold this job for a while but not permanently as he believes that she â€Å"cannot be content to pass [her] leisure in solitude, and to devote [her] working hours to a monotonous labour† in a place where her skills are made useless.He acknowledges that Jane is destined by God to do greater things, and though he may be wrong, he seems to be hinting to her this fact and that she is fit for a missiona ry’s wife, in what could be seen as a passive oppressive act. St John is also deeply unhappy with the fact that all Jane seems to want is a happy family life and would use all her money that she inherited to secure it. At Christmas, she is set on revelling in domesticity and St John is very much bothered and despairing of this and tries to convince her to become more like him, albeit in a repressive manner. I excuse you for the present: two months’ grace I allow you for the full enjoyment of your new position† – in this authoritative language St John displays that he does not want Jane to remain the position that she is in and to â€Å"begin to look beyond Moor House and Morton†¦ and the selfish calm and sensual comfort of civilised affluence. † He wants Jane to sacrifice herself to God and I believe that in this way St John is more dangerous than Brocklehurst because he can is oppressive with reason, and he is not a hypocrite and willing to do all he preaches.I have decided to leave discussion of Mr Rochester to the end as I believe that he is by far the most complicated of the male characters throughout the novel, due to the fact that he undergoes a change in which he becomes less of a repressive patriarch and therefore a more suitable husband for Jane. The character at the beginning of the novel is vastly different to the Rochester that we see at the end, in more ways than one. However, the change in his oppressive nature towards Jane is especially significant. Jane did meet Rochester by chance, but even though he did not know who she was, he was still oppressive and authoritative towards her.He commands her to lead him his horse and when she is unable, he states that â€Å"necessity compels [him] to make [her] useful†, laying a heavy hand on her shoulder which is a significant action that demonstrates his sense of authority. This attitude becomes less apparent as he gets to know her though further into their re lationship, this dominant side of him reappears as he seemingly tries to force her to stay with him, though deep down he knows he cannot keep her. Jane feels that she is equal to Rochester as he is the first male not to out rightly exercise and force his patriarchal dominance over her.Jane is comfortable to speak out and give her opinion directly, though this is only after he asks. She pointedly states that she does not think that he has â€Å"a right to command [her] merely because [he] is older that her† and in this way she has stated that the fact that he is male also does not play a part, though she does not actually say this. However, as their relationship progresses, this equality is warped and some of it is lost as Rochester seemingly becomes more desperate to have Jane for himself. This gradual increase in commands directed at Jane can be seen when Jane asks to leave him to see Mrs Reed.He commands her to â€Å"promise [him] one thing†, that being â€Å"not to advertise: and to trust this quest of a situation to me. I’ll find you one in time. † His desperation for her to come back as soon as possible is evident in the fact that he orders her not to advertise so that she will definitely come back to him. When Jane tries to leave Rochester for good, upon finding out that he does indeed have a wife, in the form of Bertha Mason, Rochester threatens violence in order to get her to stay. He is desperate to get through to her and to convince her to stay and it is interesting that he seems to want to resort to this.The fact that he threatens this shows us that he is at an end and this is what a male character would do in order to get someone to comply with their wishes. Rochester is interesting in that he does try to give Jane a lot of freedom as a woman to do as she wishes, and is comfortable being an equal with her, but when it comes down to it, he always finally resorts to his dominance as a male. Jane, however, does finally retu rn to Rochester at the end of the novel. She makes her way back to Thornfield only to find it burned to the ground and she seeks out Rochester whom she finds disabled following the great fire started by Bertha.This loss of an arm and his sight his key to making Rochester a suitable husband for Jane. The disability means that Rochester is now physically an equal to Jane, and does not have to suppress his opinions and will never have the opportunity to be dominant over her any more. Before he was disabled, Rochester never exercised his power over Jane, out of choice, this disability means that even if he wanted and chose to utilise his male dominance over her, he cannot. The fact that Bronte decides to take away from Rochester so that he becomes less oppressive is interesting.She seems to be giving Jane a chance to have power in the Victorian society that she lives in, possibly reflecting a wish for herself as a woman. Not all the male characters of Jane Eyre are always patriarchal an d some, like Rochester, choose not to exercise their power over the woman. It is important to note that all the characters do it in different ways: physical, religious and only in desperation. However, the distressing reality that Bronte is trying to express is that the majority of the men in society do believe in absolute male supremacy.Nevertheless, she does give the example of Mrs Reed as a female oppressor who demands submission of Jane as a child, and took revenge when not obeyed. I believe that Bronte wanted the male characters to be a strong repressive force so as to reflect her feelings of society and the imbalance between the males and females. It is possible that Bronte was trying to send a message to society through this novel in an effort to provoke a change in society, which would have been met with dispute from male readers and agreement from a female audience.

Sunday, September 29, 2019

Making China Modern Essay

In Chapter eight of â€Å"The Religion of China: Confucianism and Taoism,† Max Webber makes a comparison of the eastern philosophy of Confucianism with the western religion of Puritanism. He makes the connection between the how Confucianism has shaped China historically from an individuals personal goals to its economic and commercial conditions. Webber first describes the rationalization of a religion using two different yard-sticks, â€Å"one is the degree to which the religion has divested itself of magic; the other is the degree to which it has systematically unified the relation between God and the world and therewith its own ethical relationship to the world.† Webber denotes that in western Protestant rationalism, magic has been eradicated entirely and was sometimes even viewed as â€Å"devilish†, cutting off all trust in magical superstitions and manipulations. However, in the Confucian ethics, the significance of magic was left untouched. All natural scientific knowledge was lacking due to a cause and elemental forces. It also vested interest in the income opportunities of prebendal office. Webber states that Confucianism and Puritanism both take different stands against the world, Puritanism believed in a God where as Confucianism did not believe in a supra-mundane God, both in time met tensions with the world’s irrationalities. This all constituted in the development of China and its people. The Confucian ethic is to reduce tensions in the world to an absolute minimum. All human nature was disposed to be ethically good and as such, was to be indifferent from one another, capable of unlimited perfection. There was a lack of â€Å"nerves† with unlimited patience and slowness to reacting especially in the intellectual sphere. China taught as a form of philosophical-literary education, learning from old classics and hence it lacked insufficient educational such as economic provisions. It endeavored to remove all tensions from humanity and hence left no leverage for influencing conduct through inner forces freed of tradition and convention. Wealth was the main success measurement in the Confucian mentality, as a means to keep â€Å"face†. It has been recorded in the oldest documents of Chinese political economy where â€Å"balance of trade† and the usefulness of wealth were emphasized. It came to a point where storeowners would haggle for every penny, however despite this lust for wealth, no economic mentality of capitalism was created. The Chinese lacked a system for commercial correspondence and the numerous technical inventions were little used for economic purposes. It is Webbers intention that even though China was capable of assimilating capitalism, the varied conditions and circumstances, most notably the Confucian teachings, had hindered it. The difference between Puritan and Confucian rationalism was that Puritans had enthusiasm, which the Confucians lacked. It is this rationalism that allowed the typical Puritan to invest his income as capital in rational capitalist enterprise out of an asceticist compulsion to save. Webber believes that these attitudes have effected China’s capitalist development negatively.

Saturday, September 28, 2019

Analysis of Unilever operating in Brazil

Analysis of Unilever operating in Brazil As given in the case study, Unilever in Brazil has a strong 81% market share by means of its three brands: Omo, Minerva and Campeiro. Question at hand is whether or not to market detergents to lower income consumers in North-Eastern Brazil and how to go about it. It was believed by many in the company itself that Unilever should not fight in the lower end of the market where even small local entrepreneurs with a lower cost structure struggled to break even. So is the opinion of Fernando Machado, category manager for detergents who believes that Unilever shouldn’t divert money from their premium brands and invest in a low price brand. But since the lower income segment isn’t tapped by any of the giants of the detergent industry in Brazil it provides ample opportunity to the company for growth in this segment. Also there is a need for good products matching the flagship brand Omo but something which is affordable at the same time to the Northeastern women as clearly seen by the example stated about Maria ConceiÇà £o. TREND IN BRAZIL: As per case study it is known that Northeasterners believe bleach is a must for removal of stains, they prefer scrubbing clothes; addition of bleach for stain removal is an important factor followed by a little use of detergent powder only in order to make the clothes smell good. Thereby we can see that use of detergent is restricted only to giving a favorable smell. For the Northeasterners frequency of clothes washing is more due to more time at hand and lesser number of clothes owned. Also cleanliness is perceived as important despite of their low income survival. Cleaning of clothes for them is also seen as a measure of dedication of the woman of the family. Hence Unilever faces the challenge of changing few of the age old perceptions and yet successfully making a mark in the lower income segment. For this Unilever will have to convert the laundry soap users into an Omo class user. This is a long term strategy but yet a feasible one   [ 1 ]    WHY CHOOSE LOWER INCOME GROUP: Enter lower income group segment before P&G penetrates there Detergent market in this segment will always be a cash cow Need gap analysis shows that there is an existing need for good detergents in this market IMPLICATIONS OF MOVE: SHORT TERM IMPLICATIONS: First mover advantage, shift of investment of money in low price brand from premium brands LONG TERM IMPLICATIONS: Market leader in low income detergent market, without a shift in Omo customers the new brand will be able to attract lower income customers WHAT SHOULD BE DONE? There are various options with Unilever. Namely, Launch a new product in the market targeting the lower income consumer without cannibalizing its own premium brands extensively – Reposition one of its existing brands Have a cheaper version of Omo/Minerva Carry out an extension of one of the existing brands I believe that Unilever in Brazil should carry out PRODUCT LINE EXTENSION. Hereb y they should introduce an additional item in the same product category. Unilever should have an extension of its brand Minerva named Minerva Progress (similar to Omo Progress which removes difficult stains without bleach and laundry soap). Minerva Progress should be positioned between Omo and Minerva

Friday, September 27, 2019

Crime, the Media and the Law Policy Research Paper

Crime, the Media and the Law Policy - Research Paper Example The power of the media and its responsibilities towards ensuring a harmonious state shall be looked into and the effects of such media coverage on the people shall be explored. Apart from this, the commercial aspect of the media and the advertising industry that forms a large part of the media and depends on sensationalism to a great extent for drawing its revenues shall also be a part of the focus of this paper. The only way in which the masses of a particular place would get to know about the crime rates of the area that they live in is through the media. Kenneth Dowler states – â€Å"The mass media play an important role in the construction of criminality and the criminal justice system. The public’s perception of victims, criminals, deviants, and law enforcement officials is largely determined by their portrayal in the mass media† (2003). Statistics regarding the performances of specific sectors of the law enforcement agencies are often let out to the society through the work of the media. Te channel of communication between the rulers and the ruled being the media, it has the onus of redirecting power back to the people from whom it is supposed to originate. The working of a democracy in an ideal manner has thus, a lot to do with the way in which the cycles of power are managed. The interest of the people at the helm of affairs would lie in the way in which the negative aspects of their tenure along with the positive ones are reported. This would result in a balanced analysis that would enable the smooth functioning of democracy in a nation. The media would then be able to fulfil its role as a check on the power of elected representatives in a government. Problems arise, however, when this system is subverted for the sake of profits on the part of increasingly profit-oriented media ventures. The effects of commercialization can be seen the most in the news media which provides people with the maximum amount of knowledge regarding crime s and the mechanisms that seek to control it. Such control is dependent on the taxes that people pay and hence depends on their consent regarding the modes of prevention of crime and the punishments that are meted out to people who violate the law. The opinions of people regarding the methods that seek to tackle crime are always factors that decide the person that occupies the seat of power. Consequently, the process of dealing with crime is something that is important to not just the people who cover it as a part of the media but also for the people who make laws for the prevention of it (Current Problems in the Media, 2012). The credibility of the media too has undergone erosion in the last few decades. With a growth in the corporatisation of the media, the power of its lobbies has grown too. The power of the media in shaping public opinion too is something that provides it with immense clout in deciding the social affairs of the state. This has however, instead of encouraging hon est investigative reporting led people to look for easy successes and fame through sensationalism (ibid). An unhealthy state of affairs in the media reflects badly upon the health of the nation’

Thursday, September 26, 2019

Pro & Cons of Social Media Assignment Example | Topics and Well Written Essays - 500 words

Pro & Cons of Social Media - Assignment Example equires an individual to set business objectives, establish important performance indicators that relate to the objectives and create performance targets to evaluate success. The second stage of the social media measurement process is the definition phase. It requires an individual to make an outline showing how social media platforms could be supplemented to attain a brand target and interact with them to achieve the objectives. Design, is the third phase of the social measurement process. It involves laying out appropriate venues and specific tactics for the brand that will help in establishing an active social media presence. Deployment is the fourth stage and it entails the program implementation and launch, which ensures that accurate data is collected and the program is launched appropriately. Optimization is the final phase of the social media measurement process. It seeks to look at performance drivers and identify opportunities that can assist in adjusting the program for be tter results (Murdough 94). The reach of social media refers to the amount of traffic or the number of people that are accessing the social media platform. It involves monitoring the number of mentions and the characteristics of the authors. Some authors have more influence on social media, therefore, being able to promote the brand effectively when they mention it. Other authors have less influence (Bernhardt, Darren & Amanda 137). Therefore, it is important for the key authors to mention the brand as it will generate more comments and discussions that will promote it. Messages are transmitted across different social media platforms such as Facebook, twitter and MySpace in different ways. Facebook, blogs and discussion forums have room for comments that can be viewed by customers and prospects, therefore, promoting the brand. On the other hand, Twitter offers tweets that can easily be seen by prospect customers when an author promotes the brand (Murdough 95). According to Chris

Philosophy Paper Essay Example | Topics and Well Written Essays - 1250 words

Philosophy Paper - Essay Example Hume is representative of skepticism in the search for Truth, skepticism of the mind itself in its ability to make valid judgments devoid of connection with material reality. Only when mental deductions were tied directly to â€Å"objective fact† through material measurements and statistical replicability would they be validated by the scientific method. Thus, the foundations of epistemology are revised with Hume in European thought, and Kant’s â€Å"Critique of Pure Reason† is an example of this in German philosophy of the same period. Kant’s polemics against metaphysics served to promote their devaluation in Western thought from the early 18th century, and metaphysics with its subjective methods that could not be proved or measured empirically were no longer considered objective knowledge. Hume’s writings on the biases, and the manner that logic reasons from the biases awoke Kant to writing his â€Å"Critique of Pure Reason† and other treatises. What Hume wrote of in the biases Kant would formulate more clearly in a conceptualization of a priori knowledge. In Kant’s philosophy, the logic of the biases was transformed into a type of integral essentialism, where the logic governing a process was held by the observer to be simultaneously its own nature, cause, and identity. This is based in an analysis of materialism that, like Hume, was based on substance and empiricism as indicative of the factuality of truth. In Kant, the application of moral awareness is limited to experience in the w orld as such, and therefore cannot be extended beyond being through speculation to places where the individual had no experience, thus limiting metaphysics to physics in the academic context of knowledge construction and validation. Kant’s model of consciousness was based on the preservation of the moral consciousness within logical thought or as its greater context of understanding. Thus, through this application, the biases in the

Wednesday, September 25, 2019

Hummingbird Effect Paper Essay Example | Topics and Well Written Essays - 750 words

Hummingbird Effect Paper - Essay Example However, majority of these innovations possesses what is known as the causality effect where the results are virtually unknown. Each of the activities is connected and it is just important that we are able to predict the outcomes and create measures to prevent destruction. The Hummingbird effect is the kind of effect that is felt in relation to recent technological innovation that has been said to cause a positive change on one of the areas while a great negative effect is likely to take place in a completely different area. In this case, it refers to the sense that the innovations that are done in one field are likely to have unintended impacts on another. It is different from the butterfly effect in the sense that it is random and unpredictable. Therefore, it refers to the fact that one technological innovation can lead to the development of a chain of many others in different sectors. The adjacent possibilities take place in the form of finding solutions from the initial innovations when you are not looking for one. For instance, with the advent of the use of computers and the internet, people have been able to communicate in a faster and better way. However, there is also the issue of privacy, security and internet theft among other components (Jo hnson, 2014). In order to experience the best effects of the hummingbird effect, there are a number of technological factors and infrastructure that are required to enable its commercialization. Some of these include security software that will prevent the access of the privacy information of individuals in different sites (Johnson, 2014). It will also include training of the relevant personnel on security issues. In addition, the use of spyware will enable the entrepreneurs to make the predictions at the right time. In case, the hummingbird effects set in before time, they are likely to knock them over and affect the operations of different activities. The realization of the effects too late also leads to the

Tuesday, September 24, 2019

Organizational Theory and Design Questions Coursework

Organizational Theory and Design Questions - Coursework Example 2. The top management of the organization is responsible for formulating the organizational vision and explicitly defining the purpose by setting mission goals. However, they act as torch bearers for the whole organization by designing a set of periodical goals to support the overall purpose of the organization or vision. 3. The employees of an organization are classified into hierarchies that determine their chain of command, report authority and job descriptions. And organizational structure defines who delegates tasks and who reports them to whom. The structure can be vertical or horizontal. A vertical structure implicates a number of levels of management and reporting trends that slows the decision making process. The horizontal hierarchy is less formal and promotes creativity and quicker decision making. 4. Environmental uncertainty is attributed to changing economic conditions and policies, changes in the social trends and the advent of disruptive technologies. The greatest impact is that of economic change as it impacts nearly every aspect of the organizational working. The environment represents the surroundings in which the firm operates in and hence the stability of this environment is necessary for organizational progress. 5. The business eco system implies that organizations work in collaboration with other businesses and value chain members in order to increase productivity and ensure survival. For example car manufacturers partner with other companies like tire makers and stereo manufacturers to come up with a wholesome car that is well equipped. 6. Global geographical structure is advisable when the organization has the capability to venture into multiple locations. Geographical structure also supports the product customization options by giving the local managers the opportunity to enhance the product according to the need of the market. The local managers also provide a better understanding of the location increasing